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Apps for your Customers.

Windows 98 for your people?!

You may have invested in digitalising your customer experience, but your employees cannot be an afterthought.

To truly transform your customer experience and bring it into the digital age, your digital transformation has to start from the inside out!

Read on to hear about the key ingredients of building a Digital + Human Ecosystem for your people that will supercharge your digital transformation.

Let’s step back a second. Do you ever catch yourself saying things like: "Digital is the future?"

But then remind yourself that digital isn’t the future – it’s already here? Gulp!

Digital, in one form or another, is something that we use each and every day. It's in all parts of our lives, and our workplace should be no different.

Over 50% of the world’s population now uses a smartphone, and millennials spend, on average, more than 7 hours a day online.

1 World Economic Forum, 2016, Digital Media and Society: Implications in a Hyperconnected Era


Did you know?

Only 17% of leaders feel ready to manage a workforce with humans + digital working side by side.[2]

Yet, almost every organisation’s strategy for the coming years is to be more “digital”.

If you want to read more about the impact of digital, we've got a couple of links below, or if you’ve already seen the facts, read on to hear about digital in the workplace.

2 Deloitte, 2017, Rewriting the Rules for the Digital Age: 2017 Human Capital Trends


Digital @ work

Digital is already a fact of our social and retail lives, but it hasn’t made the same strides in our working world as our day-to-day lives.

I can get a reply from friends instantly through social media, but at work I still rely on, and am encouraged to use, emails, which seem inherently slow and formal.

You may even be one of the unlucky ones that has to call IT every time a visitor wants to connect to your Wi-Fi. In short, our working lives have not been transformed in the same way.

Organisations have invested heavily in digitalising the experience for their customers. And we don't blame them, customer is king.

But employees can't be an afterthought.

Here's why it’s so important to do it from the inside out...

The service profit chain

Our core belief is that for any change to succeed, and ultimately achieve sustained profit and growth, it will be a result of great products and a differentiated customer experience. But key to delivering that are your people. A team of highly skilled and engaged employees who embrace and enable the change you want to see happen.

But to achieve that, they need to intrinsically understand the change and the type of experience you want to create for your customers. The only way to truly do that is if the experience for your employees mirrors that of your customers.

That’s really what we mean by inside out!

Our Human + Digital Ecosystem helps to create that experience for employees.

Service Profit Chain Service Profit Chain

The Human + Digital Ecosystem

Take a look at this animation explaining the NKD Human + Digital Ecosystem:

Click to explore The Human + Digital Ecosystem


Building your business case for your ‘inside out’ digital transformation

The benefits – inside and out


Digital allows us to personalise the information and learning we provide to our customers and team members.


Reach all of your customers and employees, anywhere, in any language.


Develop and deploy solutions quickly, share content more quickly and regularly, far and wide, with all of your customers and employees.


Easily amend and adapt based on feedback and changes within the organisation or from feedback your customers give you.


Small, bite-size pieces of communication and learning give people the flexibility to decide how much they want to access and when.

iconEase of access

Access it anywhere in the world, and cater to all abilities.


Avoid mixed messaging and communicate clearly every time.


You may pay more initially, but over time you’ll pay less for deployment and ongoing use.

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